Symbol Mark

- Embodiment of the Korean alphabet 'ㅇ(yieung)', the first initial (phoneme) of Yeongdungpo-gu and O of 'O,X' or O of ‘OK’ in English, which are the universal language representing the future.
- Yeongdungpo-gu symbol imageRepresents vigorous and the centrality image of springy and dynamic Yeongdungpo-gu.
- Future-oriented symbol imageEmbodies blossoming sprouts and the blue Han River and it represents comfortable nature-friendly environment, and symbolizes future-oriented image of Yeongdungpo-gu that leap forward through unity by forming a trinity among gu office, citizens and enterprises.
- Visual representation of Yeongdungpo-gu along with symbol marks. The straight and curve lines formed in harmony illustrate united services, implicating the unique characteristics of Yeongdungpo-gu.
Slogan

The image depicts Yeongdeungpo as a human-centric city that seeks to improve the true happiness of its residents and strives beyond being an industrial city.
Character

YONG LONG I
Embodies dynamic Yeongdeungpo, which advance to future in harmony of all elements, including culture, economy and nature. Its head symbolizes clean and green Yeongdungpo, and the cutting-edge graphic elements around the body represent the city leaping to advance economic Yeongdeungpo.
Color


- [Main Color] : Signifies the future vision of hopeful and vigorous Yeongdeungpo-gu.
- [Sub Color] : Represents fresh and nature-friendly environment.
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City TreeGinko Tree
Elegant and refreshing, with a long life grows into a big tree, symbolizes unlimited development of Yeongdeungpo.
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City BirdWild Duck
Winter birds, the forebear of tame ducks and members of the duck family, known to visit Bam Island the most.
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City FlowerMagnolia
The flower blossoms before the leaves in the early spring. Its creamy-white, pure and elegant image represents the sentiment of Yeongdeungpo citizens.